Published June 11, 2010, 02:42 PM

Ellsworth couple’s businesses cater to fishing enthusiasts

Dan and Wendy Duval of Ellsworth own and operate two businesses. Falls Bait Company offers a unique line of soft bodied artificial lures and Tackle Craft offers components for people to make their own tackle.

Dan and Wendy Duval of Ellsworth own and operate two businesses.

Falls Bait Company offers a unique line of soft bodied artificial lures and Tackle Craft offers components for people to make their own tackle.

Falls Bait Company was started in 1940 by Carvel Woll of Chippewa Falls. A cabinet maker who turned his hobby and love of fishing into a business was the creator of the original Falls Bait lure designs, including the popular Jig-N-Minnow, Flick Tail, Hotties and many others. All of the baits are 100 percent designed, manufactured and packaged on site in Ellsworth.

Tackle Craft was started in 1970 by Carvel Woll’s son, offering mail order do-it-yourself tackle supplies. The two businesses operated out of the same building in the Chippewa Falls Industrial Park for many years.

“The opportunity for us to purchase the businesses came about in 2008, when the owners were ready to retire,” Dan Duval said.

Read more in the print version of the Herald June 16.

Tags: